Instinct Raw & Natural Pet Food for Dogs & Cats
Raw nutrition, perfected. Instinct is the pioneer of raw pet food, built on the belief that pets thrive on diets closest to what nature intended. Every Instinct recipe starts with real, whole animal protein — never rendered meals — and is crafted without grain, potato, corn, wheat, soy, artificial colours, or preservatives. The result is a diet that fuels vitality, supports digestion, and delivers the kind of nutrition your pet was born to eat.
Why Shop Instinct at Purrfect Pet Kingdom®
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Real whole animal protein first — cage-free chicken, grass-fed beef, wild-caught fish, and more
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Freeze-dried raw coating — kibble coated in freeze-dried raw for maximum nutrition and palatability
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Grain-free formulas — no grain, potato, corn, wheat, soy, or artificial additives
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Full range for dogs and cats — raw, freeze-dried, wet, and dry options for every life stage
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Minimally processed — raw recipes are gently processed to preserve natural nutrients and enzymes
Our Instinct Range
From the flagship Instinct Original Grain-Free Recipe™ to freeze-dried raw meals, raw boost mixers, and limited ingredient diets, our Instinct collection covers puppies, kittens, adults, and seniors across both dogs and cats. Available in dry, wet, freeze-dried, and raw frozen formats.
Who Is This For?
Ideal for pet parents who want to feed raw or raw-adjacent nutrition without the complexity of full raw feeding. Instinct suits dogs and cats at every life stage, including puppies and kittens, seniors, and pets with grain sensitivities or food allergies. Particularly beneficial for pets with dull coats, digestive issues, low energy, or picky appetites.
Frequently Asked Questions
What makes Instinct different from other pet food brands?
Instinct pioneered raw pet food and continues to lead with minimally processed, real-meat-first recipes that preserve natural nutrients and enzymes lost in conventional cooking.
Is Instinct suitable for cats?
Yes — Instinct offers a full range of cat food including raw, freeze-dried, wet, and dry options for kittens, adults, and seniors.
Are Instinct recipes grain-free?
Yes — all Instinct Original recipes are grain-free. They also offer limited ingredient diets for pets with specific sensitivities.
What is freeze-dried raw?
Freeze-drying removes moisture from raw ingredients at low temperatures, preserving nutrients, enzymes, and flavour without cooking or artificial preservatives.
Is raw pet food safe?
Instinct's raw recipes are carefully handled and tested to meet safety standards. Always follow safe handling guidelines included with raw products.
Shop Related Collections
Explore more premium nutrition brands including Blue Buffalo, Wellness, Merrick, and Stella & Chewy's. Browse our full Dog Food, Cat Food, Freeze-Dried Dog Food, Freeze-Dried Cat Food, Grain-Free Dog Food, Grain-Free Cat Food, Wet Dog Food, Wet Cat Food, Puppy Food, and Senior Cat Food collections. Discover more in our Featured Products.
Shipping Information
Shipping rates are calculated at checkout.
